Rocket Brands AB (publ) - Shareholders information letter, May, 2024
Dear Stakeholder,
We hope this newsletter and information finds you well.
We've received several questions, but also some questions from you regarding our business and strategic direction, especially concerning Spotlite and other activities underneath the Rocket Brands umbrella. We deeply appreciate your engagement, and we would like to address these points thoroughly and transparently as best as we can.
Rocket Brands AB (publ) - (the holding https://rocketbrands.se)
This is the mother-ship where we all have our shares, and it is close to 4400 of us, wanting and desiring to be part of the “next big thing”.
This means we all own Rocket Brands AB (publ), and Rocket Brands owns all the brands. A nice thing to mention is that when Rocket Brands exits one of its portfolio companies, 75% of the exit price (after taxes and fees) will be paid as a dividend to all shareholders. 75% of sales price divided by number of total shares in Rocket Brands.
We aim to create a gaming, social network, and media monster, building own, and acquiring companies in the early stages, which are in revenue and with solid proven traction which plays perfectly in the existing ecosystem/portfolio.
Expectations, stats, and revenue, you can read more about here
PS! There will be held General Assembly in Stockholm on the 28th of June (information under the investor relations page)
Status of Spotlite - (no, it is not parked, it will go live with a BANG very soon)
Spotlite (gospotlite.com) was our original vision, a safe, moderated, and controlled social media platform for children under 16. More than 2 million downloads, present in news outlets all around the world, winner of several prestigious awards, and loved by brands, users, and their parents.
We took it off the market to rebuild it to comply with new standards, and even better moderation, and we are finally ready to soon re-release the brand new version of it. A top-of-the-art platform that not only kids but also teens love. Stay tuned for some exciting announcements!
This said, we understand this may have caused a concern, but we know this strategy was in the best long-term interest of all shareholders.
Here is a product audit done before the “re-built” to give you slightly a deeper understanding in addition to a technical overview.
Click here to read more about the app
Click here for a technical overview
New Projects around Skape.gg
You might have noticed new initiatives and acquisitions such as Cre8tor.gg (in addition to, 2 other AI software, to be announced soon)
CRE8TOR is one of our most exciting ventures under the Skape.gg umbrella, designed to revolutionize the way creators engage with their audiences and monetize their content.
CRE8TOR provides a robust platform for creators to showcase their work, collaborate with brands, and reach a global audience. Since its inception, CRE8TOR has gained significant traction, attracting a diverse community of talented individuals and innovative brands. We are committed to continuously enhancing the platform with cutting-edge features and tools that empower creators to maximize their potential. As part of our strategic vision, we are investing in advanced analytics, personalized content recommendations, and seamless integration with other social media networks to ensure CRE8TOR remains at the forefront of the creator economy.
CRE8TOR has the potential to become a significant part of our portfolio, driving substantial value for both users and shareholders.
These projects are the result of our continuous search for innovative solutions and new market opportunities - it means we're reallocating resources to build a stronger 100% owned portfolio.
We are all Rocket Brands AB (publ) shareholders, currently building an accusation and exit machine focusing on creating valuable brands and value for shareholders.
Organization and Leadership - (websites is being updated to give you more information)
Our organization is both domestically and internationally, and we are currently updating our site,
This includes an updated list of employees, consultants, and advisors, their roles, and responsibilities to help you get a clearer view of who's doing what in the company.
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Continuing The Growth - (not as quick as we hoped, but it has an explanation)
TTT (Things, Take Time) and we have made some mistakes, but our current standing and commitment ensure that every product under the Rocket Brands banner not only meets but exceeds expectations.
The M&A just took a much longer time than we all expected - we are about 12 months behind schedule, with all the negative and positive consequences that follow. That said, we are now ready to fly with you!
Pioneering Innovation - (AI at its finest, with possible patents waiting)
At Rocket Brands, innovation is the lifeblood of our enterprise. Our dedicated R&D team has been working tirelessly to push boundaries and explore new frontiers. This year, we have invested significantly in cutting-edge technology and research practices that will keep us ahead of the curve. We are particularly excited about our advancements in sustainable solutions, which not only cater to the growing demand for eco-friendly products but also align with our commitment to corporate social responsibility.
Expanding Our Global Footprint - (not just US anymore)
Rocket Brands' growth strategy has always included a robust approach to expanding our global footprint. We’re about to enter new markets and strengthen our presence in existing ones. These strategic expansions have opened up vast opportunities and positioned us favorably in a highly competitive landscape.
Our international team has been instrumental in navigating the complexities of new markets, ensuring that Rocket Brands’ products resonate with diverse cultures and preferences. This global synergy is a testament to our ability to adapt and thrive, no matter where we operate.
Strengthening Partnerships
We recognize that our journey is bolstered by the alliances and partnerships we cultivate. Over the past year, Rocket Brands has forged strategic collaborations with key industry players, suppliers, and leaders. These partnerships have not only enhanced our operational capabilities but have also facilitated knowledge sharing and innovation and opened new doors.
One of our standout collaborations was with Map360, a leading name in the Social and Gaming space.
This partnership has enabled us to leverage their extensive expertise and resources, accelerating our marketing timelines and enhancing our market reach. We are excited about the potential these collaborations hold for future growth and innovation.
You can read more about the proposed Media Mix here (not final)
Commitment to Safety - (As you know - the core of our DNA)
Our dedication to online safety is not just about compliance; it's about leading the charge and setting industry standards. We are proud to be at the forefront of this movement, and our efforts have been recognized with several prestigious awards and certifications.
We are the best in online safety! And We take it very seriously.
Financial Performance
This year has been a landmark period in terms of financial performance for Rocket Brands. We finally achieved revenues, reflecting our robust operational execution and the compelling value proposition of our products. Expectations can be found here:
These financials provide us with the flexibility to invest in new opportunities, drive innovation, and return value to our shareholders.
Looking Ahead
We are poised to capitalize on the numerous opportunities that lie ahead, driven by our innovative spirit, strategic vision, and unwavering commitment to excellence.
Our future roadmap includes continued expansion into high-growth markets, further diversification of our product portfolio, and relentless pursuit of operational excellence.
We are also investing in the development of our team – the backbone of Rocket Brands. Their dedication, creativity, and passion are the catalysts for our success. We remain committed to fostering a culture of inclusion, continuous learning, and professional growth.
We are immensely excited about the journey ahead and are confident that together, we will continue to soar to new heights. Thank you for being an integral part of the Rocket Brands family.
Many Thanks for reading,
Team Rocket Brands